One of the 4 Cs when embedding online safety is Content. The 4 Cs framework includes Content, Contact, Conduct, and Commerce. These represent key areas of online safety risks that schools and educators address to protect children and young people online. Content refers to everything posted online, including text, images, and videos, where children may encounter harmful or inappropriate material. This framework is part of the Keeping Children Safe in Education (KCSIE) guidelines used in schools to identify and manage potential online risks.