who coined the term global village

who coined the term global village

7 hours ago 3
Nature

The term "global village" was coined by Canadian media theorist Marshall McLuhan in the 1960s. He introduced this concept in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media: The Extensions of Man (1964)

. McLuhan used the term to describe how electronic media and communication technologies were shrinking the world by connecting people globally, making the world resemble a small village where everyone is interconnected despite physical distances

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