Dubai chocolate was created in Dubai in 2021 by Nouel Catis Omamalin, a Filipino pastry chef, and Sarah Hamouda, a British-Egyptian engineer, who together formed the Emirati chocolatier Fix Dessert Chocolatier. The bar is a milk chocolate block filled with a pistachio-tahini cream and kadayif (chopped filo pastry), producing a contrast between creamy, nutty filling and crunchy pastry. The concept gained worldwide attention in 2023–2024 largely due to a viral TikTok video and social-media amplification, helping to popularize the product beyond its Dubai origins.
Key notes on origins and recognition:
- Creators: Nouel Catis Omamalin and Sarah Hamouda collaborated to launch the Dubai chocolate brand under Fix Dessert Chocolatier in Dubai.
- Core concept: A chocolate bar stuffed with pistachio-tahini cream and kadayif, sometimes described as knafeh-inspired filling, wrapped in milk chocolate.
- Rise to fame: A viral social-media post and influencer coverage propelled the product to global attention, leading to imitators and international discussions about credit and collaboration in its creation.
- Variations and branding: The original product is associated with Fix Dessert Chocolatier, with brand and storytelling sometimes emphasizing pregnancy cravings or cultural fusion as part of the narrative around its creation.
If you’d like, I can pull up more recent updates or diver deeper into the credit discussions around the co-creator dynamic and any new versions or brand spin-offs that have emerged since 2024.
