Post Malone is widely described as having been “discovered” by music manager Dre London, who met him in Los Angeles around 2014 and went on to manage him for years.

Role of Dre London

Dre London has repeatedly stated in interviews that he discovered Post Malone in a shared house in the San Fernando Valley in 2014, where various artists and producers were living and working. He is also widely credited in profiles and Q&As as the executive who discovered Post Malone and helped drive his rapid rise to global stardom.

Viral break from “White Iverson”

Post Malone’s breakthrough came when his song “White Iverson” was uploaded online (notably to SoundCloud), where it quickly went viral and attracted industry attention, leading to a deal with Republic Records. While the song’s online success “discovered” him for the wider public and labels, industry accounts still point to Dre London as the person who first discovered and championed him behind the scenes.