Takis were invented in Mexico in 1999 by the company Barcel, a subsidiary of Grupo Bimbo. While the specific individual credited with inventing Takis is somewhat unclear, a person named Morgan Sanchez is often mentioned as the inventor. However, detailed information about Morgan Sanchez and the exact process of invention is scarce. Takis were introduced to the United States in 2004 and quickly gained popularity for their unique rolled corn tortilla chip form and spicy flavors.