Elijah Perfume refers to "Who Is Elijah," a modern Australian fragrance house founded in 2018 by Raquel Bouris. The brand is known for creating minimalist, ethical, and long-lasting luxury fragrances that are gender-neutral and accessible to all
. The idea for Who Is Elijah originated in 2017 during Raquel's trip to Coachella, where she was inspired by a captivating fragrance she encountered. She launched the brand from her bathroom in Cronulla with the best-selling HIS/HER perfume, designed to blur traditional masculine and feminine scent lines
. Since then, the brand has expanded its collection to include fragrances such as NOMAD, HAZE, HER, and MUSE, all hand-poured in Australia and packaged without plastic. The company emphasizes ethical practices, including cruelty- free testing on humans, not animals, and maintaining affordable luxury by avoiding inflated brand-name pricing
. Who Is Elijah has grown rapidly, selling over 50,000 bottles since launch and expanding globally with a team of about 20 employees. It is stocked in major retailers across Australia, New Zealand, and the USA, and is gaining popularity among fragrance insiders and celebrities alike
. In summary, "Elijah Perfume" is the product line of Who Is Elijah, an Australian niche perfume brand founded by Raquel Bouris, focused on high- quality, ethical, and inclusive fragrances that challenge luxury norms