An adult woman is more likely to use maquillaje (makeup) compared to a little boy, a professional football player, or a businessman. Makeup is commonly associated with adult women for personal expression, beauty, and confidence reasons. Female professional football players also use makeup, especially in modern contexts where it is part of their self-expression and empowerment on and off the field, but this is less common than among adult women in general

. In contrast, little boys rarely use makeup, and while some football players use face paint for practical reasons like reducing glare and enhancing focus during games, this is not the same as cosmetic makeup used for beauty purposes

. Businessmen generally do not use makeup in the traditional sense either. Thus, the most likely group to use maquillaje is adult women.