Scooter Braun is a prominent American entertainment executive and investor known for building a large, diversified media enterprise and for discovering and managing major pop artists early in their careers.

• Background and rise: Born Scott Samuel Braun on June 18, 1981, in New York City, and raised in Greenwich, Connecticut. He dropped out of Emory University to pursue music industry work, eventually founding SB Projects and Ithaca Holdings, which grew into a major management and entertainment group. He is widely credited with discovering Justin Bieber in 2008 and helping to launch his career via the management and label ventures associated with his then-emerging empire. A later expansion included investments and production activity across music, film, and television.

• Key ventures and achievements:
  • SB Projects and Ithaca Holdings: Core holding and management umbrella under which Braun supervised a wide roster of artists and interests, eventually integrating Ithaca with broader corporate partners.

* Management of major artists: Justin Bieber, Ariana Grande, Kanye West, Demi Lovato, the Kid LAROI, J Balvin, Ozuna, and Dan + Shay, among others, contributing to his reputation as a leading talent manager and executive in pop music.

* Business and media expansions: Founded Schoolboy Records; co-founded investment firms and Mythos Studios; involved in film and TV production, including executive producing the series Dave, and pursuing larger media and entertainment projects through its holdings.

• Notable public moments and controversy:
  • The acquisition of Big Machine Label Group in 2019 through Ithaca Holdings brought ownership of Taylor Swift’s early master recordings into Braun’s control, triggering a highly publicized dispute with Swift regarding masters and contract terms that continued to influence industry conversations in the following years.

* His career has been marked by both immense influence in shaping pop careers and controversy around control of artists’ masters and catalog ownership, contributing to broader debates in the music industry about artist rights and contract structures.

• Personal life and public profile:
  • Braun is married to Yael Braun (née Cohen) and has been a high-profile figure in entertainment circles, earning media attention for his business moves, industry relationships, and occasional public disagreements with artists or other stakeholders. As of 2024–2025, his public-facing role has included leadership positions within Hybe America following corporate developments in the Hybe ecosystem, reflecting ongoing shifts in ownership and management within the larger music industry.

If you’d like, I can tailor this with more detail on a specific aspect (early career milestones, the Big Machine acquisition, or the evolution of SB Projects) and add dates or key artist collaborations.