Mission LiFE (Lifestyle for Environment) was launched by the Hon'ble Prime Minister of India, Shri Narendra Modi. The global launch took place at the Statue of Unity in Ekta Nagar, Gujarat, in the presence of the United Nations Secretary-General António Guterres. This initiative aims to promote individual and collective actions for protecting and preserving the environment through sustainable lifestyle changes. The mission is envisioned as a global mass movement that encourages people to adopt environmentally responsible behaviors, aiming at mobilizing at least one billion people, including 80% of Indian villages and urban local bodies, to become environmentally friendly by 2028.