Genesis cars are made by Hyundai Motor Company. Genesis is Hyundai's luxury vehicle division, officially established as a standalone brand in November 2015, though it originated as a luxury model line under Hyundai starting in 2008. Genesis models are designed in locations including Rüsselsheim, Germany; Namyang, South Korea; and Irvine, California, but they are manufactured in Ulsan, South Korea

. Hyundai Motor Group owns Genesis Motors, and the brand focuses on producing luxury sedans, SUVs, and electric vehicles with premium features and advanced technology

. Genesis entered the U.S. market in 2017 and expanded to Europe in 2021. Despite being a separate brand, Genesis remains under Hyundai's corporate umbrella, benefiting from Hyundai's resources and manufacturing expertise

. In some markets like the UK, Genesis was recently merged back into Hyundai's operations as of January 2024, ending its status as an independent legal entity there

. However, globally, Genesis continues to operate as Hyundai’s luxury brand.