Betr is a privately held sports betting and media company co-founded by entrepreneur Joey Levy and professional boxer/creator Jake Paul in 2022.

Ownership and founders

Betr’s parent entity is Betr Holdings, Inc., a Miami-based company focused on real-money gaming and sports media. Public information describes the company as co-founded by Joey Levy and Jake Paul, with Levy serving as Founder & CEO.

Betr has raised venture capital funding from firms including Harmony Partners, 10x Capital, Fuel Venture Capital, Aliya Capital Partners, Florida Funders and others, so equity ownership is shared among the founders, early team, and these institutional investors rather than a single individual. Jake Paul remains an owner and co-founder, though in at least one jurisdiction (Ohio) regulators no longer classify him as a “person in control,” which reflects regulatory status rather than lack of ownership.

Not the Australian “betr”

There is also a separate Australian wagering brand called betr (lowercase) associated with BlueBet Holdings on the ASX, which is distinct from the U.S.-based Betr Holdings, Inc. co-founded by Levy and Paul. If you are asking about the Australian operator, its ownership ties back to BlueBet Holdings and its public shareholders, whereas the U.S. Betr is a venture-backed private company led by Joey Levy and Jake Paul with multiple institutional investors on its cap table.