who owns blaze pizza

who owns blaze pizza

17 hours ago 3
Nature

Blaze Pizza is owned in part by a group led by co-founders Rick Wetzel and Elise Wetzel, with involvement from investor LeBron James who holds a significant minority stake and serves as a brand ambassador and investor. The company positions the Wetzel duo as the primary founders and owners, while LeBron James is widely reported as a part-owner and investor. Key points

  • Founders: Rick Wetzel and Elise Wetzel, of Wetzel’s Pretzels fame, founded Blaze Pizza in 2011.
  • LeBron James: Early investor (joined around 2012), later described as part-owner and a paid endorser; estimates of his equity stake have been reported in the tens of millions, with figures often cited around 10% ownership at certain points in time.
  • Current corporate structure: Blaze Pizza operates as a fast-casual franchise concept with a centralized leadership team and a network of franchisees; the exact current ownership percentages beyond the reported involvement of the Wetzel family and LeBron James are not publicly disclosed in full detail.

If you’d like, I can pull up the most recent official statements or credible business profiles to confirm any changes in ownership or leadership since 2024.

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