Kogan.com is owned by a mix of individual and institutional shareholders since it is a public company listed on the Australian Securities Exchange (ASX: KGN). The largest individual shareholder is Ruslan Kogan, the founder and CEO, who owns approximately 16.86% of the company. David Shafer, co-founder and executive director, also holds a notable stake of about 3.23%. Institutional investors, including Australian and global funds like Macquarie Investment Management Global Ltd and UBS Asset Management, collectively own a significant portion, around 25%. Overall, individual investors own about 53% of the shares. Kogan.com remains Australian-founded and headquartered in Melbourne, with a leadership team based in Australia, but its ownership is diversified across local and international investors due to its public listing.