Monster Energy is owned by Monster Beverage Corporation, a publicly traded company. The ownership is primarily held by large institutional investors, with The Coca-Cola Company holding a significant minority stake of about 19% as part of a strategic partnership formed in 2015. The rest of the shares are held by various institutional investors and individual shareholders. The company is led by co-CEOs Rodney Sacks and Hilton Schlosberg, who acquired the predecessor company in 1992 and have been key to its growth and branding.