Supercheap Auto is owned by Super Retail Group, an Australian-based company that operates a portfolio of retail brands including Supercheap Auto, BCF, Rebel, and Macpac. Super Retail Group has grown from the original mail-order automotive accessories business founded by Reg and Hazel Rowe in 1972, which became Supercheap Auto. The group is a major retail company with stores across Australia and New Zealand and is listed on the Australian Stock Exchange.