"Who Owns Whom" (WOW) is an independent research organization established in 1980 that produces high-quality, original research on African business and industry. It provides detailed information on company ownership, corporate structures, and business intelligence across the African continent. The organization is privately held and headquartered in Gqeberha, Eastern Cape, South Africa. Its leadership includes Managing Director Andrew McGregor and Chairman Mark Wells, among others. WOW serves various sectors by offering market intelligence, compliance and risk verification, and insights into mergers and acquisitions, foreign direct investment, and private equity in Africa

. There was also a UK company named WHO OWNS WHOM LIMITED, which was a private limited company incorporated in 1939 but was dissolved in 2012. This entity is separate and no longer active

. In summary, "Who Owns Whom" primarily refers to the African business research firm known for its comprehensive data on company ownership and industry analysis in Africa.