The phrase "Why Always Me?" is famously associated with Mario Balotelli, an Italian footballer. He wore this phrase on an undershirt during a match between Manchester City and Manchester United on October 23, 2011. After scoring a goal in that game, Balotelli revealed the message by lifting his jersey. The phrase expressed his frustration at the intense and often negative media scrutiny and public attention he received throughout his career, especially during his time at Manchester City. It became an iconic moment symbolizing Balotelli's experience of being frequently targeted by the media despite his talent and achievements.

The story behind it is that before the match, Balotelli asked the team's kitman to print something on his undershirt, and after suggesting and rejecting a few options, he came up with "Why Always Me?" as a direct response to the criticism and rumors about him in the press. This phrase captured the feeling of being misunderstood and constantly judged, reflecting on incidents, rumors, and the "bad boy" image he had gained. Balotelli himself said the message was for all the people talking badly and saying unkind things about him without really knowing him.

This moment took place during a historic 6-1 victory by Manchester City over Manchester United, and Balotelli's celebration stands out as one of the most memorable celebrations in football history, blending his skill with his contentious public persona.