Financial values are important because they represent our deeply held beliefs and goals around money that influence our financial decisions, habits, and long-term relationship with wealth. They help guide financial decision-making by aligning spending, saving, and investing behaviors with what truly matters to an individual, thereby enhancing financial discipline, reducing stress, and fostering fulfillment. Financial values provide emotional and psychological grounding for financial goals, enabling people to build a life that reflects their priorities such as security, freedom, family, or purpose. By understanding and prioritizing these values, one can make intentional financial choices that contribute to overall well-being and long-term success, including wealth building and financial stability.