Labubus are so expensive primarily because they combine limited production and exclusivity, high-quality materials and craftsmanship, strong brand value, celebrity endorsements, and social media hype. These collectible plush toys are released in limited quantities, sometimes with rare "secret" editions that are very hard to find, which makes them highly sought after by collectors. The blind-box sales model adds to the appeal by making it uncertain which figure a buyer will get, encouraging multiple purchases and trading. Their popularity is further boosted by celebrities and viral social media content, driving demand much higher than retail prices. Additionally, a thriving secondary market where rare Labubus can sell for many times their original price contributes to their high cost. There are even cases where rare Labubus have sold for thousands to over $10,000, far above their original retail price of around $20 to $40. The combination of scarcity, demand, quality, and cultural trendiness explains their expensive price tags.