People are cancelling Hulu primarily due to a combination of factors:
- Protest over the suspension of Jimmy Kimmel by ABC (owned by Disney), which sparked accusations of corporate censorship and political pressure, leading to boycott calls and trending hashtags like #CancelHulu and #CancelDisneyPlus. Many subscribers are upset at what they see as limiting free expression and are cancelling in solidarity with Kimmel's suspension.
- Streaming fatigue, where viewers are frustrated with rising subscription costs, stricter password-sharing rules, and content being spread thinly over multiple platforms. This makes subscribers question the value of services like Hulu and Disney+.
- A lack of engaging new content or compelling reasons to continue subscriptions, leading some to cancel simply because they have watched all the interesting shows available or prefer other options.
- Broader dissatisfaction with Disney as a company, with some subscribers cancelling multiple Disney-owned services together due to misalignment with corporate values or political stances.
Thus, cancellations stem from a mix of political controversy, economic considerations, content value, and brand trust issues. These combined factors have sparked a notable cancellation trend around September 2025.
