People are making their profile pictures purple as part of a digital movement to raise awareness about gender-based violence and femicide, particularly in solidarity with South African women. This campaign, heavily promoted by the non-profit organization Women For Change, calls on people globally to change their profile images to purple as a symbol of justice, dignity, and unity. The movement seeks to draw attention to the high rates of violence faced by women in South Africa, urging the government to declare gender-based violence and femicide a national disaster. By changing profile pictures to purple, people hope to spark conversation, bring public pressure, and keep the crisis visible in global discussions, especially in connection to upcoming international events like the G20 summit. Allies, celebrities, and supporters worldwide are participating, often using hashtags like #PurpleForWomen and #StandWithWomen to amplify the message.