People are upset about Bad Bunny headlining the 2026 Super Bowl halftime show primarily because of his political stance and cultural identity. Conservative critics are upset because Bad Bunny has been a vocal critic of President Donald Trump and the Trump administration's immigration policies, particularly regarding ICE (Immigration and Customs Enforcement). They fear he might use the platform to voice political messages against the president and conservative values. Additionally, some critics object to Bad Bunny's gender- fluid fashion choices and the fact that he sings mainly in Spanish rather than English, which some see as less accessible to the traditional Super Bowl audience. Bad Bunny also skipped U.S. mainland tour dates recently out of concern that ICE would target his primarily Latino fanbase, which conservatives label as hypocritical or controversial given his agreement to perform at the Super Bowl. His supporters argue that his decision to avoid touring the continental U.S. was to protect his fans from ICE raids, while the Super Bowl audience is more diverse and the setting is different. This backlash underscores broader cultural and political tensions in the U.S., including issues of Latino representation, immigration enforcement, language, and identity politics at the intersection of America's biggest televised event.