Roku TVs are so cheap primarily due to their unique business model and cost- effective manufacturing approach. Instead of relying solely on hardware sales for profit, Roku generates significant revenue through its streaming platform by embedding ads and selling user data, allowing them to sell the TVs at lower prices. Additionally, Roku TVs focus on essential features rather than high- end technology, which helps keep costs down. Partnerships with large retailers and efficient production methods also contribute to their affordability. This strategy enables Roku to offer smart TVs at bargain prices, appealing to budget-conscious consumers while monetizing through advertising and subscriptions over time.