Based on current reports, strawberry availability in stores is limited due to seasonal production cycles and weather-related challenges. Today, November 27, 2025, falls during the annual low point in strawberry supply when California's production has wound down and crops from Mexico and Florida are just beginning to ramp up.

Seasonal Supply Gap

Strawberry production follows predictable patterns throughout the year. California, which supplies about 90% of U.S. strawberries, typically reduces output as winter approaches. During this transition period in late November through December, Mexico and Florida's strawberry crops are still in early stages and won't reach peak production until February and March.

Recent Weather Impacts

The 2025 season has been particularly challenging due to extreme weather conditions. Queensland strawberry growers experienced a 20-30% yield reduction from excessive rain followed by unusually hot and dry conditions in September and October. In southern growing regions like Victoria, a cold winter delayed crop maturity by several weeks. Major supermarket chains Woolworths and Coles have posted notices acknowledging weather-related supply impacts, though they expect availability to return to normal soon.

Broader Supply Challenges

Beyond seasonal factors, the strawberry industry has faced ongoing difficulties including diseases like powdery mildew, labor shortages for harvesting, and global supply chain disruptions that have raised transportation costs. Global strawberry-growing acreage has also declined from about 3,700 hectares in 2022 to 2,300 hectares by 2025.