The boycott of Disney in 2025 stems primarily from Disney-owned ABC's decision to indefinitely suspend the late-night show "Jimmy Kimmel Live!" after Jimmy Kimmel made comments about the assassination of conservative activist Charlie Kirk. The suspension sparked outrage, especially among left-leaning social media users and political activists, who viewed the move as censorship and a violation of free speech. As a result, calls for boycotting Disney's streaming services like Disney+, Hulu, and ESPN+ quickly spread online. Activists and influencers are urging people to cancel their subscriptions and reduce spending on Disney products, parks, and movies to pressure the company to reinstate Kimmel. Some have likened the boycott to the previous successful campaign against Target, emphasizing the economic impact on Disney. The backlash also includes concerns about political pressure influencing Disney's programming decisions and free speech rights. In summary, the boycott is a protest against Disney's perceived censorship by pulling Jimmy Kimmel's show in response to political pressures and criticism from the Trump administration, with calls for a financial impact on Disney through canceled subscriptions and reduced consumer spending.