People are canceling their Disney Plus subscriptions primarily in response to Disney-owned ABC's indefinite suspension of Jimmy Kimmel's late-night show after comments he made about a conservative activist, Charlie Kirk. This move triggered calls for a boycott from viewers and celebrities who see the suspension as censorship and political pressure, prompting them to express their dissatisfaction by canceling Disney Plus, Hulu, and ESPN+ subscriptions. Prominent figures such as Marvel star Tatiana Maslany and showrunner Damon Lindelof have publicly supported the boycott. Additionally, some subscribers are also canceling due to recent price increases and general dissatisfaction with Disney's policies and content decisions. Social media campaigns urging people to "hit Disney where it hurts" financially have amplified cancellations.