Target failed in Canada due to a combination of factors including bad management, poor planning, and overambitious expectations. They rolled out too many stores too quickly—130 stores in just over a year—without adequately connecting with Canadian consumers. Key issues were higher prices compared to U.S. stores, disappointing product availability, and a failure to replicate the U.S. Target shopping experience that Canadian customers expected. Additionally, Target misread the Canadian retail market, assuming it would be an easy expansion based on cross-border shopping patterns, but the competitive and crowded Canadian market posed challenges. These problems led to nearly $1 billion in losses in the first year and the eventual closing of all 133 Canadian stores less than two years after opening in 2013.