Twitter changed its name and branding to "X" as part of Elon Musk's vision to transform the platform from a simple microblogging service into an "everything app" similar to China's WeChat. The rebrand replaces the iconic blue bird logo with a stylized "X" and aims to signal a broader scope for the platform, beyond just short messages, to include a wide range of communication and financial services. Musk's goal is to create a comprehensive digital super-app where users can do everything from social networking and messaging to banking, shopping, and more. The Twitter name and branding no longer fit this expanded vision, so the company transitioned to "X" to reflect this new direction. This shift also aligns with Musk's previous ventures involving the letter "X," including his early online banking company X.com which became PayPal. The rebranding took place after Musk's acquisition of Twitter in 2022 and was marked by changes to the logo, website URL, and app identity, though it has been met with mixed reactions from users and marketers.