Chelsea currently have no front-of-shirt sponsor because they are prioritizing securing a long-term, lucrative partnership over accepting short-term deals. Despite receiving multiple offers, the club is targeting a sponsorship deal worth around £60-65 million per season, buoyed by their recent Champions League qualification and FIFA Club World Cup victory. Some companies, including the Saudi Arabian airline Riyadh Air, have been rumored to be in talks. The club has also faced complications due to Premier League rules allowing only one front-of-shirt sponsor per season, FIFA Club World Cup regulations restricting short-term sponsorship changes, and a collective league decision to phase out gambling sponsors from shirt fronts by the end of the 2025-26 season. Chelsea's current lack of a sponsor follows the expiration of a previous deal with Infinite Athlete and a brief late-season sponsorship with DAMAC last season. They started the 2025-26 season, and also the 2024-25 season, without a main sponsor on their shirts, unlike most other clubs in the Premier League.