Women wear makeup primarily for two major reasons: to enhance attractiveness by increasing facial color contrast and symmetry, and to boost confidence. Makeup can help women appear more feminine and biologically attractive by emphasizing features like the eyes and lips. It also serves to camouflage perceived flaws such as blemishes, tiredness, or imperfections, helping women feel more confident and sociable. Additionally, makeup can be a form of self- expression and a calming daily ritual that enhances well-being. Studies show that makeup can influence social perceptions and even outcomes like earnings and promotions. Social and cultural factors, including societal beauty standards and media influence, also play a significant role in why women choose to wear makeup.