Fresno State's football helmets feature a green "V" to honor the school's connection to California's San Joaquin Valley and its agricultural heritage.

Symbol Meaning

The "V" symbolizes pride in representing the San Joaquin Valley, which is known globally for its significant agricultural production. Fresno State is located at the heart of this region, and the green color specifically reflects the valley's lush fields and farmlands.

Historical Context

The tradition began in 1997 under then-head coach Pat Hill, who wanted the football team to acknowledge and celebrate the values of hard work, pride, and perseverance that are core to the valley's community. The emblem was quickly embraced and has become a defining feature not only for the football program but for all Fresno State athletics.

Athletic Branding

Today, the green "V" is incorporated into various athletic uniforms and logos at Fresno State, serving as a consistent reminder of the university's roots and its dedication to the people and legacy of the San Joaquin Valley.