Pamela Anderson does not wear makeup primarily because she chose to embrace her natural self following the death of her longtime makeup artist and close friend, Alexis Vogel, who passed away from breast cancer in 2019. Without her makeup artist, Pamela felt it was better for her not to wear makeup. This decision has been freeing, fun, and somewhat rebellious for her, as it goes against the norm of heavy makeup in Hollywood. She sees it as a way to embrace self-acceptance, confidence, and to challenge societal beauty standards. Pamela finds freedom and empowerment in showing her natural beauty, appreciating imperfection, and living authentically rather than conforming to the pressures of looking youthful and flawless. She also expressed that this approach is part of her journey with aging and self-love, dressing and living for herself rather than for others.