Annabelle is on a US tour in 2025 as part of a traveling exhibition called "Devils on the Run," organized by the New England Society for Psychic Research (NESPR), which was founded by Ed and Lorraine Warren. The main reasons for the tour are to respond to years of public interest, provide paranormal enthusiasts and horror fans a rare chance to see the infamous doll outside of the now-closed Warren Occult Museum, and to raise funds for a new location of the museum. The tour visits historically haunted locations such as old prisons and haunted inns, reigniting public fascination and debate about the doll's alleged supernatural nature. The tour also ties in with the promotion of the upcoming film "The Conjuring: Last Rites," due in September 2025. Organizers emphasize safety and protection measures during the events, undertaking prayers and security procedures. The tour has generated significant social media buzz and features appearances by paranormal investigators documenting the events.