Cracker Barrel decided to change its logo as part of a broader effort to modernize the brand and attract a younger customer base amid declining sales. The new logo was simplified and removed the iconic "Uncle Herschel" figure and the traditional cracker barrel image, aiming for a more minimalist and contemporary look to fit digital and mobile platforms better. However, this change faced significant customer backlash and criticism, including from notable figures like former President Donald Trump, who urged the company to revert. The company acknowledged it mishandled the introduction of the new logo and decided to go back to the original design with the "Old Timer" figure, emphasizing its commitment to its heritage, nostalgia, and core values. The move reflects a balancing act between modernizing the brand and retaining its beloved traditional elements that resonate deeply with its loyal customer base. The logo change was also part of a larger revamp that included menu updates and restaurant renovations to boost sales and appeal.