The name "Lululemon" was created by the company's founder, Chip Wilson, as a marketing strategy that involved intentionally choosing a name with multiple 'L's. He believed the letter 'L' was difficult for Japanese speakers to pronounce, and thought it would be amusing to watch them try to say it. Wilson also thought that brand names with 'L's sounded exotic, Western, and desirable to Japanese consumers. The name itself has no specific meaning; it was chosen mainly for its sound and distinctiveness to appeal to a target market in Japan. Wilson once said, "It's funny to watch them try and say it," highlighting the playful intent behind the name choice.