why is lululemon called lululemon

why is lululemon called lululemon

1 day ago 2
Nature

Lululemon’s name was created deliberately by founder Chip Wilson, and it has no intrinsic meaning or roots beyond the branding choice of using three letter "L"s. The idea was to craft a Western-sounding, memorable name and, according to various interviews and reports, to play on the difficulty Japanese speakers might have pronouncing the letter “L,” using that linguistic quirk as a marketing hook. In short, the name is largely a branded construction rather than a reference to a place, person, or concept.

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