Zach Bryan and Gavin Adcock are fighting due to an ongoing feud that began in July 2025. The dispute started when Gavin Adcock criticized Zach Bryan for his reaction to a young fan's disappointment about not receiving an autograph after a show. Adcock also questioned Bryan's character publicly, saying Bryan is "not that great of a person" and accused him of being thin-skinned and disrespectful. The conflict escalated at the Born & Raised Festival in Pryor, Oklahoma, on September 13, 2025. Just before Adcock was about to perform, Zach Bryan confronted him by shouting through a barbed-wire fence, demanding to "fight like a man" and eventually climbing over the fence. Security intervened before the confrontation turned physical. Bryan reportedly made death threats during the altercation, while Adcock did not engage physically and called Bryan out on social media afterward. Adcock has described Bryan's behavior as disrespectful throughout the day of the festival, accusing him of being rude to other artists and guests. Bryan appeared to be trying to provoke Adcock all day and chose to confront him physically right before Adcock's set. In summary, the fight is rooted in personal and professional grievances concerning fan interactions, character judgments, and ongoing public provocations between the two country singers.