Men love "bitches" because, according to Sherry Argov's bestselling book "Why Men Love Bitches," men are attracted to strong, independent women who stand up for themselves rather than women who are overly nice, self-sacrificing, or "doormats." The term "bitch" in this context refers to an empowered woman who derives strength from being an independent thinker and who does not live according to others' standards but her own. Such strong women command respect and romantic interest because they know their worth, demand mutual respect, and do not allow themselves to be taken for granted. Being assertive and confident makes a woman more desirable in relationships, creating romantic chemistry and deeper love with less effort.

This perspective is widely recognized and has resonated with many women, as the book offers practical advice and scenarios that underline how maintaining self-respect and independence can positively influence relationship dynamics.