The [お買い物マラソン](javascript:void(0)) is a regular sales event held on Rakuten Market. According to recent information, it typically occurs 1 to 3 times per month with durations often around 5 days. For example, in February 2025, one event ran from the 19th (Wednesday) 20:00 to the 23rd (Sunday) 1:59. Historical data shows similar timing patterns in past years, confirming frequent occurrences mostly during the middle and end parts of the month. For October 2025, the most recent event started on October 14 (Tuesday) and goes for several days, with additional activities like buy-more-save-more campaigns often included. Checking Rakuten’s official event page or dedicated news around the start of each month can provide exact current dates.
Thus, [お買い物マラソン](javascript:void(0)) sales happen multiple times monthly on Rakuten, and the next event schedule should be verified on Rakuten’s official announcement closer to the month’s start to plan purchases optimally.