The "How 'bout them Cowboys" meme is a popular phrase and expression used by fans and commentators of the Dallas Cowboys NFL team to celebrate or hype up the team, often in a humorous or ironic way. It originated from sports culture and has been popularized by figures like Jimmy Johnson and Stephen A. Smith, who have exclaimed variations of the phrase during broadcasts or social media posts

. This meme is widely shared in the form of GIFs, videos, and animated images across platforms like Giphy, Pinterest, TikTok, and Reddit, often used to react to Cowboys' wins, losses, or dramatic moments in games

. It can be both sincere or sarcastic, depending on the context, reflecting the passionate and sometimes rollercoaster nature of being a Cowboys fan. In essence, "How 'bout them Cowboys" has become a cultural shorthand to express enthusiasm, hope, or playful frustration related to the Dallas Cowboys football team.