Instagram does not pay creators directly for 1,000 views in a fixed or substantial amount. Typically, Instagram’s direct payment for 1,000 views is very low, around $0.01 to $0.05. The Reels Play Bonus program, which offered around $0.03-$0.04 per 1,000 views, has mostly been discontinued by 2025. Creators often earn significantly more through brand partnerships, sponsorships, and affiliate marketing, where payments can be $5 to $12 or more per 1,000 views depending on engagement and follower count. Direct monetization from views on Instagram is minimal and indirect methods generate the main income for creators.