There are two main ways to get verified on Instagram to obtain the blue checkmark: the traditional free method and subscribing to Meta Verified, a paid service. Traditional Verification (Free):

• Instagram verifies accounts that represent a real person, business, or brand and are unique (only one account per entity).
• Your profile must be complete with a profile picture, bio, and at least one post.
• The account must be notable, meaning widely recognized and featured in multiple news sources (paid promotions do not count).
• To apply, go to Instagram Settings > Account > Request Verification, fill out the form, and upload an official document (government ID or business registration).
• Instagram reviews the application and responds within about 30 days. If denied, you can reapply after 30 days by increasing your public presence.

Meta Verified (Paid):

• Meta Verified is a subscription service costing around $14.99/month.
• Requirements include being 18 or older, having a public or private profile with a profile photo showing your face, meeting minimum activity standards, holding a valid photo ID, and enabling two-factor authentication.
• To subscribe, go to Instagram profile, tap the hamburger menu, select Meta Verified, and follow the prompts to subscribe and pay.
• The verification badge and benefits may appear within 48 hours.

In summary, the traditional method requires proving your public notability and submitting documents for free, while Meta Verified provides a faster paid route with subscription benefits.