To watch the Eurovision Song Contest in the USA, the primary and official way is to stream it live on Peacock, NBC's streaming service. The Eurovision Grand Final typically airs around 3 p.m. Eastern Time (12 p.m. Pacific Time) on the day of the event

. Here are the key details:

• Where: Peacock streaming service
• When: The Grand Final usually starts at 3 p.m. ET (noon PT)
• Cost: Peacock offers an ad-supported plan starting at $7.99/month or an ad-free plan at $13.99/month, with occasional discounts on annual subscriptions

• Additional options: Eurovision's official YouTube channel streams the contest in some regions, but this is geoblocked in the US. Using a VPN to connect via a participating country's broadcaster or to access the YouTube stream is a workaround some fans use

In summary, subscribing to Peacock is the most straightforward and reliable method to watch Eurovision live in the US. If you want to watch for free or access additional commentary, a VPN can help you access broadcasts from other countries or the official Eurovision YouTube channel, which is otherwise blocked in the US