Of the nearly 8 billion people worldwide, about 5.31 billion use social media as of early 2025, which corresponds to approximately 64.7% of the global population

. Other sources report similar figures, with estimates ranging from about 5.22 billion to 5.24 billion social media users, representing roughly 63.9% to 65% of the world population

. This widespread usage reflects that nearly two-thirds of people globally engage with social media platforms regularly.