"This Girl Can" is a national campaign developed by Sport England aimed at encouraging women and girls from all backgrounds to get active in ways that suit them. It celebrates women participating in sports and exercise regardless of their shape, size, ability, or skill level. The campaign addresses barriers such as fear of judgment and promotes inclusive, relatable images and stories of active women. It has inspired millions of women to be more active since its launch in 2015 and continues to provide resources and support to help women feel comfortable and motivated to exercise.