Niche fragrances are unique, in-house perfumes produced on a small scale and sold through what is usually the company store, with limited availability in stores. They are created by artisan perfumers who use high-quality natural ingredients to produce enticing fragrances that offer a multi-sensory experience. Niche fragrances are different from designer perfumes, which are mass-produced and available in every high-end store. Niche fragrances are crafted by hand, so they cover a greater variety of notes, producing a much wider range of more varied, interesting scents. They are usually made in smaller batches than designer or celebrity fragrances and are thus less ubiquitous at a given moment. Niche fragrances are often sought after by people looking for unique scents. They are also a chance to own a fragrance that other people dont have, and they draw plenty of attention for all the right reasons. Niche fragrances are considered the fastest-growing segment of the global perfume industry.