The phrase "What else?" is a slogan used by Nespresso in their advertising campaigns. It is meant to convey the idea that Nespresso offers more than just a cup of coffee, but rather a complete coffee experience. The phrase has been used in various contexts, including in a playful ad campaign featuring George Clooney and Jack Black. Nespresso has been successful in attracting not only coffee lovers but also those who have never prepared an espresso at home before.