Quiznos was a popular restaurant chain that specialized in toasted submarine sandwiches. However, the chain has seen a constant decrease in locations in the past few years. Here are some of the key factors that contributed to Quiznos decline:
-
Bad business model: Quiznos was built upon a fragile foundation of low profits, which made franchisees unhappy since they were making almost no profit. This led to lawsuits and conflict between the chain and its franchisees.
-
Competition: Subway was a major competitor to Quiznos, and the introduction of Subways $5 footlong sub during the recession of 2008 hurt Quiznos sales.
-
Discounting: Quiznos made the mistake of trying to compete by discounting, which led to franchisees being angry at the discounts and low profits. In 2009, the company sent out a coupon for a free sandwich, and franchisees revolted and refused to accept the coupons.
-
Debt: In 2006, a private-equity firm bought a minority stake in Quiznos, leaving the company with hundreds of millions in debt. By the time Quiznos filed for bankruptcy in 2014, the company had $875 million in loan obligations.
-
Recession: The recession of 2008 hurt Quiznos sales, and franchisees were not able to afford the tiny profits they were making. This led to closures and a decline in the chains overall revenue.
Despite efforts to turn the chain around, including a new CEO in 2016 and a buyout by an investment firm in 2018, Quiznos has continued to struggle. As of 2023, the chain has only 238 locations scattered around the country.