Demographics refer to the statistical characteristics of human populations, such as age, race, sex, income level, and geographic location. Demographic analysis is the study of a population based on these factors. Governments, corporations, and non-government organizations use demographics to learn more about a populations characteristics for many purposes, including policy development and economic market research. Here are some key takeaways about demographics:

• Demographic analysis is the collection and analysis of broad characteristics about groups of people and populations.
• Demographic information can be used in many ways to learn more about the generalities of a particular population.
• Understanding demographics allows companies to determine the size of a potential market.
• Demographic analysis is used in a wide variety of contexts, including business plans, political campaigns, scientific research, and advertising.

Overall, demographics are an important tool for understanding and analyzing human populations, and they have many practical applications in a variety of fields.