A Hy-Vee PERKS card is a free program for Hy-Vee shoppers that offers exclusive PERKS prices, digital deals, surprise savings, and the chance for bonuses like free products, vacation packages, and other rewards. The program allows shoppers to earn discounts on gas when they purchase designated products at Hy-Vee. Additionally, Hy-Vee Bonus Perks is a feature of the program that offers free products such as bakery fresh cookies, bath and body products, salad kits, energy drinks, and pizza.